The Running Show is full of clothes, shoes, nutritional supplements, physiotherapists, sports therapists, compression tights, future marathon events and runners (there’s a 10k on the morning I go.) It’s a little overwhelming. Happily, clothes, shoes and training are Emma’s area of expertise.
There are freebies, mostly nutritional supplements. (This is lucky for me as the only dairy free food I can find, at the venue, are average tasting chips).
For a bargain £15, I sign up for 6 months of Runner’s World and get a free camelbak. I don’t need a camelback, I only run for 20 minutes at a time. But it seems too good a deal to miss. And you never know.

Amidst all the clothing, I find some techy stuff. There’s an awesome machine, Ithlete, that can tell you whether it’s a good day to train or not. I’m tempted by it, although it would ruin my standard excuse for laziness: “I think I’m coming down with something”. Then again, it would be hugely motivating to be told that today is a perfect day for training. Emma, to my surprise, is interested in the product too.
I am also delighted to find Lessbounce. If you’re a woman and into sports you must know about this shop. I first discovered Lessbounce just over ten years ago and it changed my life. Specifically, Panache Sports Bra, changed my life. Since then, sports bras have improved a lot, and now, there are many different effective brands in many different sizes. If you’re not comfy, seriously, get to Lessbounce.
“If it’s a faff, you won’t bother”. It’s another snippet of advice that I pick up from ultra runner, Andy Mouncey. This advice is for people who are racing. I’m not sure it’s so relevant to a journey of 120 days. We will have more opportunity for faffing. But I like it as a general concept. Make things simple: keep them simple.
Finally, I have nice long chat with Run247.com who are interested in a press release. (Another skill to learn.)
On the whole, I thought the running show was pretty good, especially for its first year.
Next stop: the Adventure Travel Show in January @ Olympia– anyone else going? £10 entry.